NUK Magazine 60 Years of Inspiration

7 1990s In the 90s NUK develops the first size concept for soothers and teats which grows along with the child and makes drinking easier for children – with leak- proof drinking cups. 2000s New millennium, new innovations: The NUK Genius Soother is developed. All of the scientific insights collected by NUK to date go into its optimised teat shape. 2010s Concentrated exper- tise: Together with physicians, midwives and mothers, NUK develops a new generation of teats – NUK First Choice+. children’s car seats were developed. NUK made natural feeding easier for mothers, with breast pads and electric breast pumps. Baby toothbrush- es, teethers and special potties were added to the range. The steriliser for practical steam disinfection was launched on the market in 1985. Science continued with its intense occupation with babies and children in the 1990s. One of the find- ings was that not only the orthodontic design of the soother or teat is important, but also its size. NUK responded with the world’s first size concept for teats and soothers which “grows along with the child”. In addition, in 1998, a leak-proof drinking cup came onto the market. Over the course of the decades, NUK remained true to its motto “Understanding Life” and kept on responding to new insights and changing life and work models in the new millennium as well. This period bears witness to the development of the combined “NUK First Choice” bottle and teat system, the “NUK Oral Care” programme and the NUK Genius Soother. All of the scientific expertise collected by NUK to date went into the optimised baglet shape. In the 2010s, baby product require- ments continued to grow, and NUK dedicated itself to meeting them. In 2011 came the Easy Learning 1-2-3 spill-proof cup. And in 2012, with a world first, the NUK Thermo Light: A baby food warmer that warms puree, etc. gently and hygienically using light technology. And in that same year, with NUK First Choice+ – the new generation of teats and perfection of the first natural and orthodontically designed teats from the 1950s. Who knows what the future holds. One thing is certain: NUK will continue to work passionately on new developments and remain true to its most important source of inspiration: Children and life together with them. “For 60 years now, we have been putting our all into the development of baby pro- ducts. In Germany alone, we have already been able to accompany more than 50 mil- lion children and their parents.” 60 years of inspiration

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